Apparently in the UK the Back To Church Sunday mission worked well. So now it's been bought to Australia and on Sunday 13th September, it will be back to church day in Australia.

From doing a brief read of their website: it seems like this campaign has some similarities to the Jesus All About Life campaign. My thoughts about that campaign when it was run in Tasmania, which were somewhat controversial (see the comments) are recorded on my blog here.

In terms of youth ministry these days, you either have youth who go to church and youth who don't. When I was at school (so I'm assuming this applies for people from 23-30 at least) most of my peers had never been to church. So this is clearly a program aimed at people at least 40+. It has to be as they are the only people who probably used to go to church who might consider coming back.

Let's hope it works.